When planning a new business or developing an existing one, it is useful to have a gut feel for the characteristics of a successful business. Here are some criteria against which to measure your business or its plan:
Sensibly financed (with prudent mix of equity and debt).
Strong cash position (with access to follow-on or contingency funds).
Offers above-average profitability (in terms of return on capital invested).
Aims for rapid growth in revenues (with profits lagging but in prospect).
Targets expanding or otherwise attractive, market segments.
Develops a strong franchise or brand.
Devotes substantial resources to innovation (R&D, offerings or market).
Competes on non-price issues (e.g. quality, service, functionality).
Very close to customers and responsive to their needs.
Seeks specialist/leadership image with superior offerings.
Well managed with high-grade staff & good people-management
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