1 Decide what type of image you want to display to your target market. Are you fun and silly? Serious and corporate? Classy and elegant?
You need to choose some important keywords that express your company's personality.
2 Get recommendations for web site developers and designers. They usually work together, either in a full-service company or as a team. Check out their work and see if it jives with your vision.
3 Do your own research online to find developers. You can often find great deals with customized models based on templates, which while not fully customized offer the best value because they are much cheaper and still offer a broad and partially customized range of options.
4 Ask a lot of questions, and make sure all the information is on the table. Make sure they are easy to work with and you get along.
5 Get a few different design options from the designers. Don't be held to only one design. When you choose one, critique it thoroughly and make sure all the details are the way you want them.
6 As the site goes live, get feedback from customers and tweak the site as necessary. It will remain a work in progress.
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