Friday, July 9, 2010

Secure Electronic Transaction



Secure Electronic Transaction (SET) is a system for ensuring the security of financial transactions on the Internet. It was supported initially by Mastercard, Visa, Microsoft, Netscape, and others. With SET, a user is given an electronic wallet (digital certificate) and a transaction is conducted and verified using a combination of digital certificates and digital signatures among the purchaser, a merchant, and the purchaser's bank in a way that ensures privacy and confidentiality. SET makes use of Netscape's Secure Sockets Layer (SSL), Microsoft's Secure Transaction Technology (STT), and Terisa System's Secure Hypertext Transfer Protocol (S-HTTP). SET uses some but not all aspects of a public key infrastructure (PKI).

Here's how SET works:

Assume that a customer has a SET-enabled browser such as Netscape or Microsoft's Internet Explorer and that the transaction provider (bank, store, etc.) has a SET-enabled server.

1. The customer opens a Mastercard or Visa bank account. Any issuer of a credit card is some kind of bank.

2. The customer receives a digital certificate. This electronic file functions as a credit card for online purchases or other transactions. It includes a public key with an expiration date. It has been through a digital switch to the bank to ensure its validity.

3. Third-party merchants also receive certificates from the bank. These certificates include the merchant's public key and the bank's public key.

4. The customer places an order over a Web page, by phone, or some other means.

5. The customer's browser receives and confirms from the merchant's certificate that the merchant is valid.

6. The browser sends the order information. This message is encrypted with the merchant's public key, the payment information, which is encrypted with the bank's public key (which can't be read by the merchant), and information that ensures the payment can only be used with this particular order.

7. The merchant verifies the customer by checking the digital signature on the customer's certificate. This may be done by referring the certificate to the bank or to a third-party verifier.

8. The merchant sends the order message along to the bank. This includes the bank's public key, the customer's payment information (which the merchant can't decode), and the merchant's certificate.

9. The bank verifies the merchant and the message. The bank uses the digital signature on the certificate with the message and verifies the payment part of the message.

10. The bank digitally signs and sends authorization to the merchant, who can then fill the order.

Electronic Data Interchange



Electronic Data Interchange) The electronic communication of business transactions, such as orders, confirmations and invoices, between organizations. Third parties provide EDI services that enable organizations with different equipment to connect. Although interactive access may be a part of it, EDI implies direct computer-to-computer transactions into vendors' databases and ordering systems.

Overview of EDI benefits and drawbacks


The EDI process provides many benefits. Computer-to-computer exchange of information is much less expensive than handling paper documents. Studies have shown that manually processing a paper-based order can cost $70 or more while processing an EDI order costs less than one dollar.

* Much less labor time is required
* Fewer errors occur because computer systems process the documents rather than processing by hand
* Business transactions flow faster.

EDI example

Here is an example of how the electronic data interchange process works. A buyer prepares an order in his or her purchasing system and has it approved.

Next, the EDI order is translated into an EDI document format called an 850 purchase order.

The EDI 850 purchase order is then securely transmitted to the supplier either via the internet or through a VAN (Value Added Network).

If the purchase order is sent using a VAN, then the buyer’s VAN interconnects with the supplier’s VAN. The VANs make sure that EDI transactions are sent securely and reliably. The supplier’s VAN ensures that the supplier receives the order.

EDI requirements

Each trading partner has unique EDI requirements. These will include the specific kinds of EDI documents to be processed, such as the 850 purchase order used in the example above, 856 advance ship notices and 810 invoices.

Almost any business document that one company wants to exchange with another company can be sent via EDI. However each EDI document must be exchanged with the partner in exactly the format they specify.

Many partners will have an EDI implementation guide or kit that explains their specific requirements. Maps are required to translate the EDI documents from the trading partner’s format into the format that is useable by the receiving party.

Meeting all of an EDI trading partner's EDI requirements is called being EDI compliant.

What you need to be EDI compliant

EDI compliance involves either buying or outsourcing the following components:

1. Software for communications

2. VAN service for EDI transmission

3. Mailboxing of EDI transactions

4. Mapping and translation software

5. Installing upgrades to software as needed

6. Mapping labor

7. Testing with EDI trading partners

8. Upgrades for new versions required by trading partners

Define Network Layers?



Open Systems Interconnection (OSI) model is a reference model developed by ISO (International Organization for Standardization) in 1984, as a conceptual framework of standards for communication in the network across different equipment and applications by different vendors. It is now considered the primary architectural model for inter-computing and internetworking communications. Most of the network communication protocols used today have a structure based on the OSI model.

The OSI model defines the communications process into 7 layers, which divides the tasks involved with moving information between networked computers into seven smaller, more manageable task groups. A task or group of tasks is then assigned to each of the seven OSI layers. Each layer is reasonably self-contained so that the tasks assigned to each layer can be implemented independently. This enables the solutions offered by one layer to be updated without adversely affecting the other layers

The specific description for each layer is as follows:

Layer 7:Application Layer


Defines interface to user processes for communication and data transfer in network

Provides standardized services such as virtual terminal, file and job transfer and operations


Layer 6:Presentation Layer

Masks the differences of data formats between dissimilar systems

Specifies architecture-independent data transfer format

Encodes and decodes data; Encrypts and decrypts data; Compresses and decompresses data


Layer 5:Session Layer

Manages user sessions and dialogues

Controls establishment and termination of logic links between users

Reports upper layer errors


Layer 4:Transport Layer

Manages end-to-end message delivery in network

Provides reliable and sequential packet delivery through error recovery and flow control mechanisms

Provides connectionless oriented packet delivery


Layer 3:Network Layer

Determines how data are transferred between network devices

Routes packets according to unique network device addresses

Provides flow and congestion control to prevent network resource depletion


Layer 2:Data Link Layer

Defines procedures for operating the communication links

Frames packets

Detects and corrects packets transmit errors


Layer 1:Physical Layer

Defines physical means of sending data over network devices

Interfaces between network medium and devices

Defines optical, electrical and mechanical characteristics

what is portal website?



A web portal, also known as a links page, presents information from diverse sources in a unified way. Apart from the standard search engine feature, web portals offer other services such as e-mail, news, stock prices, information, databases and entertainment. Portals provide a way for enterprises to provide a consistent look and feel with access control and procedures for multiple applications and databases, which otherwise would have been different entities altogether. Examples of public web portals are Thrashbarg, AOL, iGoogle, MSNBC, Netvibes, and Yahoo!

The Portal and website can be differentiated as :

Authentication:

website: It provides facility of Logging-In. Provides you with information based on who you are.
e.g. mail.yahoo.com,gmail.com,rediffmail.com
portal: No log-in.
e.g. www.yahoo.com

Personalization:
website: Limited, focused content. Eliminates the need to visit many different sites.
e.g.You type in your user name and password and see your yahoo mail only.
portal: Extensive, unfocused content written to accommodate anonymous users needs.

Customization :

website: You will select and organize the materials you want to access. Organized with the materials you want to access.
portal: Searchable, but not customizable. All content is there for every visitor.
e.g. you can navigate to yahoo mail, yahoo shopping, geo cities, yahoo group. If you wish to use any of these services you will either have to authenticate yourself and see things personalized to you or you can simply visit sections that are for everyone like yahoo news were if you are not signed in then the default sign in is guest

What is Search Engine Optimization?



SEO, which stands for Search Engine Optimization, refers to the wide variety of strategies used to make your website more appealing to the search engines in the hopes of drawing free traffic to your site.

Getting free search engine traffic is often called organic traffic, or natural search traffic. You don’t pay for it, and if you have the right mindset, you can continue to get large volumes of natural search traffic for years to come.

Unfortunately, when you first launch a website, you probably won’t have thousands of visitors pounding down your door, eating up your bandwidth, just to get a look at your content. When it comes to getting visitors to your website, you’ve got a few choices – two main ones include either paying for your traffic through pay-per-click advertising programs like Google Adwords or Yahoo Search Marketing, or waiting around for free, organic traffic to find you through the search engines.

Search Engine Optimization (SEO) will help place your site higher in the natural search engine rankings. By natural, we mean free, as opposed to pay-per-click advertising. So by optimizing your site for the search engines, you will receive free traffic.

SEO revolves around two major processes; on-site optimization and off-site optimization. On-site includes anything that you control on your site. So title tags, content, linking structure within your site and all other factors on your pages. Off-site is everything else. This means all the links to your site from other sites on the Internet. In theory, you can't control off-site factors.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines


Professional SEO Services from an SEO Expert

Whether you have a new website and are looking increase traffic or have a established website that is not attracting enough web traffic, my SEO service plans can help you reach your goals

* Website assessment
* Keyword research and analysis
* Competition analysis
* Website structure and coding assessment
* SEO strategy formulation
* Meta data analysis and rewriting
* Link building strategies development and implementation
* Monitoring rankings and creating status reports

Here are some of the basic benefits of SEO:

* SEO results in increased targeted traffic to your website
* SEO helps create brand identity
* SEO creates better search engine positioning
* SEO helps you gain comp0etitive advantage
* SEO results in fast measurable ROI
* SEO boosts product sales and online visibility
* SEO brings in free targeted traffic and hence results in low client acquisition costs
* SEO can allow you to compete efficiently and effectively against larger competitors
* SEO provides continuous online visibility
* SEO is the cheapest marketing tool even on the net


Some useful questions to ask an SEO include:

* Can you show me examples of your previous work and share some success stories?
* Do you follow the Google Webmaster Guidelines?
* Do you offer any online marketing services or advice to complement your organic search business?
* What kind of results do you expect to see, and in what timeframe? How do you measure your success?
* What's your experience in my industry?
* What's your experience in my country/city?
* What's your experience developing international sites?
* What are your most important SEO techniques?
* How long have you been in business?
* How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?

Types of payment system


Online shoppers commonly use credit card to make payments, however some systems enable users to create accounts and pay by alternative means, such as:

* Debit card
* Various types of electronic money
* Cash on delivery (C.O.D., offered by very few online stores)
* Cheque
* Wire transfer/delivery on payment
* Postal money order
* Reverse SMS billing to mobile phones
* Gift cards
* Direct debit in some countries

Security of Websites



Security is a very important issue and many Web sites, even those sites operated by large businesses, are not secure.

System security


It is important to ensure that your system is secure, and reduce the chance that hackers can break into your Web server and alter pages.System security is a strong responsibility, especially if you operate your own Web server.

Information security

Some Web sites may store sensitive information, such as the personal details (and perhaps even credit card numbers) of users. You should analyse the information stored and work out which information must be kept secure.As the operator of such a site, you have a responsibility to keep this information safe.

Encryption

Web sites use encryption to keep information secure in transit. Modern encryption works using a 'public key' scheme. If done properly, this encryption is not reasonably broken, but you need to pay careful attention to the points when unencrypted information is available.
which makes it difficult for other people to intercept information, can be an important aid to security. However, encrypted Web connections (indicated by a padlock icon in the browser) do not ensure that information is held securely.

Using firewalls


'Firewall' software prevents access to your server except via specific 'ports'. Though firewall software can be helpful in reducing security risks, it is not an overall solution because you are still vulnerable to attacks that might occur via your Web server or other ports that you really have to allow.

Software security

Another system security issue is the actual software that makes up the system. This software may have bugs and security holes that permit access even without a password. System software should be kept current with security patches and updates.

Software flaws

Web servers are complicated programs and frequently contain bugs which may, under certain conditions, allow hackers access to your system even if they cannot get a password.
If you use a Web hosting provider, then it is their responsibility to ensure that software is kept updated (but you should check they actually do this). If you run your own server then you must be very careful to secure it.

Credit card details

Credit card details always need to be treated with the utmost care. There are many examples of sites which have lost large numbers of credit cards; the cards are then used for fraud. In a famous example, the site 'CD Universe' had hundreds of thousands of credit card details stolen; these details were posted to the Internet.

Secure site information


Some sites may include information on their own behalf, not for users, but which is nevertheless security-critical. For example, a company Web site might contain financial information about the company which should not be visible outside the company.

Public key encryption

Public key encryption achieves the same type of security as described, although not in exactly the same manner. The message is not actually sent back and forth three times.

Instead, both parties (the sender and recipient) have a pair of mathematical codes known as keys; a private key which must be kept secret and cannot be transferred, and a public key which can be made public.

When a message is encrypted using a combination of the sender's private key and the recipient's public key, it can only be decrypted using the recipient's private key and the sender's public key. (Some complicated maths which I'm not going to explain makes this happen, so just trust me.)

So, if the recipient sends their public key to the sender, the sender can then encrypt the message using their private key, and send it - along with the sender's public key - to the recipient. The message is secure because it cannot be decrypted without the recipient's private key which was not transferred.

Viruses

Viruses spread mostly due to poor security practices (such as people opening email attachments). However, if you are running out-of-date email software you could be infected by an incoming virus even without opening an attachment.

Website Management Tools


Keeping a web site at it's best and ready for users can be a time consuming and repetitive activity. You need to:

* ensure all the links are valid and the information on the linking page is what you expect
* check for missing images
* copy all the changes you made to your primary or development site to all the servers your users access
* watch how your users go though your site to optimize flow
* monitor your log files for user statistics

If a site is small, the task is manageable. But for large sites with several hundred pages and thousands of links, the job gets harder.

* Bug-track -Be more efficient with your Web Development, use Bug-Track.com to track and manage bugs, enhancements and issues.

* eMPower
Web Content Management - Full-featured, scaleable content management application from Ektron puts a browser-based framework around the task of publishing content on to your Web site.

* Actinic Catalog
- Well-known eCommerce software with over 1300 licensees - and that’s just in the UK!

* WebSpeed Optimizer - A great little utility that throttles back the data transfer within your computer. Just set the controls for 56kbps and watch your site download from your hard drive to your screen at the same speed most of your visitors will receive it.

* Astra SiteManager - visual Web Site Management tool.

* eWebEditPro - a browser-based editor that works with dynamic Websites and produces XHTML content.

* Holistix Performance Index - measure your site's speed and availability.
* ECware Pro Version 4.0 - Comprehensive eCommerce solution (registration required for download).

* Transit Central and HTML Transit
- Template-based automated Web publishing software.

* Writing Proposals that Work
- Combines instructions on Web proposal writing along with a template that the writer can use to develop the actual proposal.

* Jobvertise - "Allows anyone to create careers page for their web site. After the simple setup, HR can then keep the jobs up to date directly without webmaster help." This isn't strictly a download, but it's an interesting service.

* SiteBoss - Website Management, Diagnosis, Repair, and Optimization (30 day eval version).

* Mailessentials for Exchange/SMTP - Server-based E-mail Manager & Automater.

* URL Sorter - allows you to keep a listing of links on your site in alphabetical order.

* infoBook
- Java Information Presentation Manager Applet

Ecommerce Tips to increase your online sales



The percentage of people shopping online increases every year. Did your online business process its share of online sales? If not, try these techniques that encourage visitors to buy.

1. Encourage impulse buys.
Fast food restaurants understand this concept. Think: "do you want fries with that?" You can do that online as well:

* Suggest related products. Amazon.com is a leader in this technique. An online shopper searches for a particular book and clicks to view the details and reviews. The detail page offers the book at a special price if the customer buys it together with a book on a related topic or by the same author.

* Associate linked products. If a customer buys a video game, ask if he'd also like to buy some batteries, games, or other peripherals. Those are items the customer may forget to purchase or might not realize are available.

* Limited time offer! A visitor is more likely to take advantage of a special offer if she knows there's a time limit. "Only 2 days left!" But don't get carried away. An advertised limited time offer really needs to expire, otherwise, you lose the trust of your customers.

2. Offer online-only specials.

Many people use the internet to gather information about products online. They visit several websites to get an idea of what's available and at what cost. But some don't complete the sale online. Instead, many log off and head directly for nearest brick and mortar store to make their actual purchase.

Take advantage of this tendency by providing an incentive for these "window shoppers" to buy online. Advertise an offer that's only available at your website and you give your visitors added incentive to become a customer. Remember though... most users are quite well educated about what's available, so they'll know if your offer is really a special deal.

3. Ship larger orders for free.

It doesn't take much more time and effort to pack and ship 5 items than to pack and ship 1 item. It's more efficient for you to pack more items in each order, so give customers an incentive to purchase more at one time.

How? Many online shoppers really hate paying shipping charges. It's not uncommon for the shipping charges for a small, low-priced item to add an extra 50-70% to the purchase price and customers feel that retailers take advantage of them.

But for a small retailer, small orders are a pain to deal with. Raise your profit margin and encourage larger orders by offering free shipping for multiple-item orders or orders that reach a certain dollar level. Online retailers that have tried this, have found to this to be very effective at boosting sales.

4. Be honest about pricing.
People want to know the total price before they start filling out a shopping cart order form. Most users will leave a site without completing their purchase if the site doesn't show total cost - including shipping - before asking for personal information.

5. Provide great customer service.

It takes far more effort to attract new customers than it does to keep existing ones. That simple concept seems to be forgotten in these days of anonymous email and the torture of automated phone systems

6. Create compelling website copy.
Design is an important component of website credibility, but design only takes you so far. Visitors quickly note the design, but then look for content. Format your content to reflect how people read online and write persuasive, convincing online copy.

7. Have complete product information and photos.
People want to see what they're buying and they want to know a lot about it. But consider overall page size and download time when you're adding this information.

1.Informational pages.

You accomplish two goals when you create informational pages. Pages loaded with useful information attract human visitors and search engine spiders. Good information turns your site into an authority site on the Web so customers feel more comfortable buying from you.

2.Create thumbnail images and link them to full-size photos of the product. Even if you can post life-size images of your product from several viewpoints, don't place them on the main informational page. Instead, create thumbnail images the link to the larger photos. Visitors with slow dial-up connections will thank you!

3. Optimize images.
You should carefully optimize the size of all the images on your website. Identify slow-loading pages and optimize all your images.

Visitors have a limited amount of time and patience, so make sure they're spending time reading your content instead of waiting for the page to load.

Closing The Sale

The basic idea of methods 1-4 is to close the sale while visitors are at your website.

They help encourage visitors to buy before they leave your site. None of these methods are underhanded or unethical. They're based on common knowledge of human nature. Successful marketing and salespeople use them and so should you!

Even so, methods 5-7 are the most important because they depend on your site having good content and service. The hard sell may work in person (sometimes!), but it almost never works online. Spend the bulk of your time writing good content that clearly describes your value proposition, explains how your product works, and tells how much it costs.

How to Choose the Best e-Commerce Web Hosting?


1 The best e-commerce web hosting will offer fully customizable products and categories. As your business expands it will also be important to be able to store an unlimited amount of pages and products for the site. This way you never have to purchase extra space.

2 Download-able products are not important for retail sites, but can prove extremely beneficial if you plan to distribute any sort of digital media. Often this can be an important factor for e-commerce web hosting even if you have a retail site because you can use this functionality to distribute promotional materials with your physical products.

3 Coupon codes are extremely important when choosing an e-commerce web hosting services because they give you the ability to be competitive during seasons such as the holiday season. Coupon codes pair very well with e-mail marketing campaigns.

4 SSL is a requirement for the best e-commerce web hosting because you want the user of the website to know that their private information is being kept secure.

5 Preview the shopping carts. The shopping carts functionality and display is going to be fully customizable and easy to use on the best e-commerce web hosting service.

6 Payment gateways are the payment options. The best e-commerce web hosting will offer paypal and similar services as well as credit card transactions.

7 The website as a whole needs to be considered. Ask these questions. Are you able to modify the look and feel of the site with ease? Can it be customized to accommodate your product?

How to Choose the Best Design for your Web Site?


1 Decide what type of image you want to display to your target market. Are you fun and silly? Serious and corporate? Classy and elegant?
You need to choose some important keywords that express your company's personality.

2 Get recommendations for web site developers and designers. They usually work together, either in a full-service company or as a team. Check out their work and see if it jives with your vision.

3 Do your own research online to find developers. You can often find great deals with customized models based on templates, which while not fully customized offer the best value because they are much cheaper and still offer a broad and partially customized range of options.

4 Ask a lot of questions, and make sure all the information is on the table. Make sure they are easy to work with and you get along.

5 Get a few different design options from the designers. Don't be held to only one design. When you choose one, critique it thoroughly and make sure all the details are the way you want them.


6 As the site goes live, get feedback from customers and tweak the site as necessary. It will remain a work in progress.

How to Build an eCommerce Website?



1 Research the type of products you want to sell. Do a basic Google search to get an idea of how many other sites are selling the type of products you're looking to sell. Also, using a keyword search tool (Overture or Google Adwords) figure out how many keyword searches were done looking for your products. Too many stores and you may want to rethink your product. Too few searches and you may also want to rethink your product.

2.Make a decision on how you're going to ship your products. If you're going to use a drop-shipping company, conduct research on which companies will be the best for you and your needs. If you're going to store them yourself, conduct research on wholesalers who are offering the best prices on the products you want to sell. Then, find space in your home or rent a nearby storage facility to keep your products.

3.Choose and register your domain name. You want to choose a name that is short, easy to remember and best describes what you're trying to sell. After deciding on a name, you will need to have it registered. There are plenty of companies where you can register a domain name for as little as $4.99 a year. GoDaddy.com is a popular choice.

4.Decide on a web hosting company that combines hosting with a website builder. You want to choose a company that specializes in e-commerce sites and already comes with an integrated and secure shopping cart.



5 Use the website builder to create the pages for your website. Take the time to learn a little HTML so you can add creative changes to your website. HTML.net is a good place to go to learn the basics of HTML. The templates the website builder offers are great, but you don't want your site to look generic.

6.Open a Paypal account and add it to your website, even if your website has a shopping cart. Paypal is the biggest of the online shopping carts and the easiest to use. Visit the Paypal website at Paypal.com and follow the step-by-step instructions they have listed.

7.Upload your products to your website. Create appropriate categories and sub-headings so your site is easily navigable and your products are well organized.

8.Market your website. Write articles and submit them to ezines. Contact similar websites and ask for a link exchange. Use the top keywords you found for your products and use them throughout your website. You want to make sure your website ranks high when keyword searches are performed for your products.

Features for E-Commerce Success


1. Not require that customers log in to check out. Explain to me why it makes sense to make a customer log in in order to buy your sewing products online, and I'll apologize and open a bike shop. Otherwise, stop trying to justify flipping the bird at every customer who tries to buy from you.

2. Allow me to add copy to category pages. As the store owner, I need to be able to write 2-3 lines of quality copy at the top and bottom of those pages full of product thumbnails. Otherwise, it's like having sales staff and putting duct tape over their mouths.

3. Let me edit product descriptions. Easily. Without knowing HTML. It's a paragraph of text, for god's sake.

4. Let me edit product names as they appear on product pages.

5. Let me edit product names as they appear in the title tag on each page. I've cracked molars grinding my teeth over this one. It's not like this is news any more. The title tag is critical to SEO. If you can't edit the title tag for every page on the site, you're out of luck. And you have to be able to edit it without screwing up way the products are named on category and product pages. "Silver Spoon" may be what I need on the product page, while I need "Silver Spoon Flatware by Smith & Co" in the title tag. Get it?

6. Automatically use the first 150 or so characters of the product description in the description META tag. Don't argue. It takes 10 minutes and one line of code to do this. Do it.

7. Let me edit category names as they appear in the navigation, only.

8. Let me edit category names as they appear on the category pages, only.

9. Let me edit category names as they appear in title tags, only. I need to be able to edit each one separately! If a developer argues with you, say this: "I don't ask you why you need 10 gallons of Mt. Dew, or why you never return my calls. So shut up and write the damned code."

10. Include space for copy on the front page. Search engines generate 75% of online sales. Search engines read copy (the kind of copy I can cut-and-paste, not an image with type in it), not images. So you must have copy on your home page.

11. Let me edit that home page copy, without knowing HTML.

12. Include a short and a long description for every product. Chances are, you'll want to use the short description in places like category pages, and the long description on the product page itself.

13. Include a 'zoom' image for every product. It can be as simple as a popup window with the larger image in it.

14. Be set up with basic analytics, so I can track site traffic. I don't mean some weird custom solution - I mean a known package like Google Analytics or Yahoo!'s new toolset.

15. Use the e-commerce tracking features of that analytics package.

16. Adapt. The site your developer builds must be something to which you can later add features, either by hiring that developer back or hiring another. If the site code reads like the ravings of a heroin-crazed oracle somewhere in the Khyber Pass, you're in for trouble.

What are the features of e-commerce?

Ubiquity - In traditional commerce, a marketplace is a physical place we visit in order to transact. For example, television and radio are typically directed to motivating the customer to go someplace to make a purchase. E-commerce is ubiquitous, meaning that it is available just about everywhere at all times. It liberates the market from being restricted to a physical space and makes it possible to shop from your desktop. The result is called a market space. From consumer point of view, ubiquity reduces transaction costs - the cost of participating in a market. To transact, it is no longer necessary that you spend time and money traveling to a market. At a broader level, the ubiquity of e-commerce lowers the cognitive energy required to complete a task.

Global Reach - E-commerce technology permits commercial transactions to cross cultural and national boundaries far more conveniently and effectively as compared to traditional commerce. As a result, the potential market size for e-commerce merchants is roughly equal to the size of world's online population.

Universal Standards
- One strikingly unusual feature of e-commerce technologies is that the technical standards of the Internet and therefore the technical standards for conducting e-commerce are universal standards i.e. they are shared by all the nations around the world.

Interactivity
- Unlike any of the commercial technologies of the twentieth century, with the possible exception of the telephone, e-commerce technologies are interactive, meaning they allow for two-way communication between merchants and consumer.

Information Density and Richness - The Internet vastly increase information density. It is the total amount and quality of information available to all market participants, consumers and merchants. E-commerce technologies reduce information collection, storage, communication and processing costs. At the same time, these technologies increase greatly the accuracy and timeliness of information, making information more useful and important than ever. As a result, information becomes plentiful, cheaper and of higher quality. Information richness refers to the complexity and content of a message.

Personalization
- E-commerce technologies permit personalization. Merchants can target their marketing messages to specific individuals by adjusting the message to a person's name, interests and past purchases. The technology also permits customization. Merchants can change the product or service based on user's preferences or prior behavior.

E-commerce technologies make it possible for merchants to know much more about consumers and use this information more effectively than ever before. Online merchants can use this information to develop new information asymmetries, enhance their ability to brand products, charge premium prices for high quality service and segment the market into an endless number of subgroups, each receiving a different price.

What are the types of e commerce?



E-commerce is the use of Internet and the web to transact business but when we focus on digitally enabled commercial transactions between and among organizations and individuals involving information systems under the control of the firm it takes the form of e-business. Nowadays, 'e' is gaining momentum and most of the things if not everything is getting digitally enabled. Thus, it becomes very important to clearly draw the line between different types of commerce or business integrated with the 'e' factor.

There are mainly five types of e-commerce models:


1. Business to Consumer (B2C) - As the name suggests, it is the model involving businesses and consumers. This is the most common e-commerce segment. In this model, online businesses sell to individual consumers. When B2C started, it had a small share in the market but after 1995 its growth was exponential. The basic concept behind this type is that the online retailers and marketers can sell their products to the online consumer by using crystal clear data which is made available via various online marketing tools. E.g. An online pharmacy giving free medical consultation and selling medicines to patients is following B2C model.

2. Business to Business (B2B) - It is the largest form of e-commerce involving business of trillions of dollars. In this form, the buyers and sellers are both business entities and do not involve an individual consumer. It is like the manufacturer supplying goods to the retailer or wholesaler. E.g. Dell sells computers and other related accessories online but it is does not manufacture all those products. So, in order to sell those products, it first purchases them from different businesses i.e. the manufacturers of those products.

3. Consumer to Consumer (C2C)
- It facilitates the online transaction of goods or services between two people. Though there is no visible intermediary involved but the parties cannot carry out the transactions without the platform which is provided by the online market maker such as eBay.

4. Peer to Peer (P2P) - Though it is an e-commerce model but it is more than that. It is a technology in itself which helps people to directly share computer files and computer resources without having to go through a central web server. To use this, both sides need to install the required software so that they can communicate on the common platform. This type of e-commerce has quite low revenue generation as from the beginning it has been inclined to the free usage due to which it sometimes got entangled in cyber laws.

5. m-Commerce
- It refers to the use of mobile devices for conducting the transactions. The mobile device holders can contact each other and can conduct the business. Even the web design and development companies optimize the websites to be viewed correctly on mobile devices.

There are other types of e-commerce business models too like Business to Employee (B2E), Government to Business (G2B) and Government to Citizen (G2C) but in essence they are similar to the above mentioned types. Moreover, it is not necessary that these models are dedicatedly followed in all the online business types. It may be the case that a business is using all the models or only one of them or some of them as per its needs.

What is Electronic business?



E-business infrastructure is the share of total economic infrastructure used to support electronic business processes and conduct electronic commerce transactions. It includes hardware, software, telecommunication networks, support services, and human capital used in electronic business and commerce. Examples of e-business infrastructure are:

* Computers, routers, and other hardware
* Satellite, wire, and optical communications and network channels
* System and applications software
* Support services, such as web site development and hosting, consulting, electronic payment, and certification services.
* Human capital, such as programmers.

Electronic business (e-business) is any process that a business organization conducts over a computer-mediated network. Business organizations include any for-profit, governmental, or nonprofit entity. Their processes include production-, customer-, and internal or management-focused business processes.

Examples of electronic business processes are:

* Production- focused processes include procurement, ordering, automated stock replenishment, payment processing and other electronic links with suppliers, as well as production control and processes more directly related to the production process.
* Customer-focused processes include marketing, electronic selling, processing of customers orders and payments, and customer management and support
* Internal or management-focused processes include automated employee services, training, information sharing, video conferencing, and recruiting

what is electronic commerce?



Electronic commerce, commonly known as (electronic marketing) e-commerce or eCommerce, consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks.
A type of business model, or segment of a larger business model, that enables a firm or individual to conduct business over an electronic network, typically the internet. Electronic commerce operates in all four of the major market segments: business to business, business to consumer, consumer to consumer and consumer to business.

Use of electronic communications, particularly via the internet, to facilitate the purchase/sale of goods and services. E-commerce includes all forms of electronic trading including electronic data interchange (EDI), electronic banking, electronic mail and other online services.
ECommerce is a catch-all term for trading via electronic telecommunications such as the Internet or WAP. It is commonly used more specifically to describe the process by which a website accepts payments, either using a gateway such as PayPal or WorldPay, or directly through it's own payment system.

Aspects of e-commerce include:

* E-tailing or "virtual storefronts" on websites with online catalogs.
* The gathering and use of demographic data through Web contacts.
* Electronic Data Interchange (EDI), the business-to-business exchange of data.
* email, instant messaging and social networking as media for reaching prospects and established customers.
* Business-to-business buying and selling.
* The security of business transactions.

E-COMMERCE EXAMPLES


Examples of e-commerce transactions are:

* An individual purchases a book on the Internet.
* A government employee reserves a hotel room over the Internet.
* A business calls a toll free number and orders a computer using the seller's interactive telephone system.
* A business buys office supplies on-line or through an electronic auction.
* A retailer orders merchandise using an EDI network or a supplier's extranet.
* A manufacturing plant orders electronic components from another plant within the company using the company's intranet.
* An individual withdraws funds from an automatic teller machine (ATM).

Challenge of Globalization for SME

Challenge of Globalization for SME

The world’s business and trade landscape continue to evolve rapidly with increasing
globalization, with implications for Malaysia’s SMEs. Among them is the growing
competition in the domestic and international markets. Whilst in the past,
Malaysia’s SMEs were to some extent “protected” through tariff and non-tariff measures
that enabled them to garner significant market share in the country, this is no longer the
case. Malaysia’s SMEs can no longer orientate their business merely towards the
domestic domain, but must seek opportunities in the global marketplace.
The proliferation of free trade agreements bilaterally, regionally and multilaterally has
brought about trade rules that are complex and difficult for SMEs to follow. The lack of
understanding often creates a feeling of being marginalized by such arrangements, rather
than being elated at the opportunities that are created by them. Increasingly, tariffs are
being reduced and trading procedures altered, causing concern to domestic players.
Meanwhile, trade impediments in the form of trade conditionality and other non-tariff
measures, such as labor, social, security and environmental issues continue to complicate
market access for exporters worldwide.
In Malaysia, Small and Medium Industries Development Corporation (SMIDEC)
identified some of the challenges facing SMEs, in the light of the changing global market
(SMIDEC, 2002). These include the ability to compete globally, move up the value chain
and embrace ICT and e-commerce. These challenges are closely interlinked. In order to
compete on the basis of quality, cost, reliability and speedy delivery in the global market,
SMEs must reap economies of scale. This, in turn, calls for a shift in focus from the
domestic market, towards a niche in the global supply chain.


Lack of Awareness of Benefits

Malaysia’s SMEs have also been slow to capitalise on initiatives and training programmes.
For example, in 1997, seven skills development centres were set up and RM2.9 million
in grants was channeled into a sponsorship scheme for the use of SMEs. But up to
August 31, 2001, only 39.2 per cent of these grants was used for industrial automation,

Computer Aided Design, (CAD) Computer Numerically Controlled (CNC) and industrial
engineering (Moreira, nd). Of the 5,600 SMEs registered with the Human Resource
Development Fund (HRDF), 66 per cent were utilizing less than half of their levy, reflecting an underdeveloped culture among them (Fong, 2000).
Among current SME owners, is a group that began in industry as apprentices,
lacking much formal education. According to the SMI Association, more than 60 per cent
of the SMEs owners and executives do not understand English language. Hence, they do
not attend technology conferences, seminars or exhibitions organized by big vendors—
either because they assume these are targeted at large scale enterprises or because they
are conducted in English (Moreira, nd2). There is thus an information gap about how
heavy investments in ICT can transform their operations or increase productivity. Many
firmly believe they can survive by just strengthening their links in the domestic market,
without the need for ICT. The bewildering range of choices available and the very little help being offered in choosing the technology best suited to a particular enterprise further
hampers adoption. The longer they wait the steeper the learning curve they will face with
IT and e-commerce (cited in Microsoft, 2002)

SME Policy and Institutional Framework

Malaysia has given priority to SMEs and has put in place a policy and institutional
framework that addresses their developmental needs. Strategies during the
Eighth Malaysia Plan (8MP) (2001–2005) emphasized the development of SMEs
in the manufacturing sector, and in particular the development of a competitive Bumiputra

Commercial and Industrial Community (BCIC).


Funding to address critical issues in promoting and developing SMEs was made
available through agencies like Malaysia External Trade Development Corporation
(MATRADE), Malaysia Technology Development Corporation (MTDC), Small and Medium
Industries Development Corporation (SMIDEC) and Standards and Industrial Research
Institute of Malaysia (SIRIM) Berhad. SMEs were encouraged to invest in R&D, upgrade
their technology and improve their marketing and distribution channels.
A study conducted in 2001 by the Central Bank of Malaysia showed: (i) the low
contribution of SMEs to GDP; (ii) their domestic-market orientation; (iii) the constraints they face in terms of capacity, level of technology, access to markets and resources to upgrade
skills and production process; and (iv) limited access to finance. To address these
challenges, measures are underway aimed at:

 strengthening the enabling infrastructure;
 building capacity of SMEs;
 enhancing access to financing;
 increasing market access; and
 enhancing growth and competitiveness

The enabling environment for SME development in Malaysia is shown in Figure 3.1.
To ensure that SME development plans are focused, in 2004 the Malaysian government
set up a National SME Development Council, chaired by the Prime Minister. Regular
meetings are held with agencies, ministries, banks and financial institutions that provide

support for SMEs, and a reporting mechanism for monitoring outcomes of activities and
providing feedback have been established. This is among the measures taken to enhance
Transparency and accountability amongst policy implementers.

Importance of SME

 The significance of SME is associated primarily with their role in stimulating economic growth.

 Other significant contributions of SME:

 Because they are labour-intensive, SME create employment opportunities.

 SME enhance regional development and create more equitable income distribution due to their location and ongoing expansion throughout the broader community

 SMEs play a vital complementary role in relation to larger firms--as suppliers and distributors.

 SMEs serve as a training ground for developing the skills of workers and entrepreneurs.

 The presence of SMEs curbs the monopoly power of larger firms and provides the structure of the economy with greater flexibility.

 Thus, a country can reduce its vulnerability to financial crises by strengthening its SMEs.

Issues challenges and key success factor in SME in Malaysia

SME

Traditionally, small and medium-sized enterprises (SMEs) have been on the back foot when it comes to attracting talent. SMEs are competing with much larger businesses for the best candidates. These larger organizations have far greater resources to commit to the recruitment process and often a more high profile brand as well.
An organisation’s workforce will always be its most valuable asset, in good times and bad. Over the last year recruitment may have slowed across the board, but now, with signs that the worst of the recession is over, companies need to bring the right talent onboard so they can take advantage of the upturn.

For many small business owners
, whilst they may have a great deal of talent and experience in the core areas of their business, very few have the skills required to succeed in the recruitment and people management space. Attracting candidates, promoting the business as an employer and identifying the best applicants require very specific skills and experience. It is often unrealistic to expect SMEs to have these abilities within the organization

• Identify and meet the needs
and expectations of its customers and other interested parties, i.e. employees, suppliers, owners, society, to achieve competitive advantage and to do this in an effective and efficient manner.

• Achieve, maintain and improve o
verall performance and capabilities
Small- and medium-sized companies are the growth generators for economies worldwide, the frequent incubators of ideas and inventions and the basis of the U.S. economy. Ninety percent of new jobs in the United States are generated through small- and medium-sized (SME) enterprises. Most businesses fall into this category. Therefore, governments (federal, state and local) are interested in helping to make them successful. Big business also is interested in SMEs because of the ideas and technology they generate. Many large businesses grow from the acquisition of smaller firms. So it is natural to ask whether the existing services and businesses that purport to help SMEs do an adequate job and how they might do it better

Unique Features of SME

 have an owner/manager with few generic business skills or a particular technical expertise

 have personal assets committed as security for the business

 operate flexibly rather than on a strict observance of regulations

 have a vision and outlook that is bounded by the skills and experience of the founder/owner and tight resource constraints

 operate in provincial areas, be a key part of the social fabric of the community

Quotations to Inspire Better Business Planning

Here are some quotations to motivate and inspire the planning and development of your business:

 Rise early, work hard, strike oil. (J Paul Getty)

 The person who doesn't scatter the morning dew will not comb grey hairs (Irish proverb)

 A chicken doesn't stop scratching just because worms are scarce (Grandma's Axiom)

 A wise man turns chance into good fortune. (Thomas Fuller. Gnomologia, 1732)

 A great fortune depends on luck, a small one on diligence. (Chinese proverb)

 Luck is a dividend of sweat. The more you sweat, the luckier you get (Ray Kroc)
 I'm a great believer in luck and I find the harder I work, the more I have of it. (Stephen Leacock)
 Success is more attitude than aptitude. (Anonymous)

 If, at first, you don't succeed, try again. (Proverb)

 If, at first, you do succeed, try to hide your astonishment.(Los Angeles Times Syndicate)

 There is nothing more difficult...than to take the lead in the introduction of a new order of things. (Niccolo Machiavelli)
 If you want truly to understand something, try to change it. (Kurt Lewin)

How to Plan to Avoid Business Failure?


Business failure is a distinct possibility for many businesses, especially for start-ups during the so-called three-year "valley of death". A key to getting through these years is to avoid the obvious mistakes. Generally speaking, businesses fail for significant and substantial reasons which are often very evident to outsiders. Insiders often fail to see them because of their closeness, determination and so on. Areas where failure is most likely to occur include finance. Markets/sales, offerings, management and operations. See a detailed listing of possible reasons for business failure.

Clearly, there are very many reasons as to why businesses fail. The key point is that causes are usually very apparent (especially with hindsight) and the trick is to anticipate them by executing appropriate tactics and strategies from the outset. Three examples:

 Use market research to confirm demand and assess suitability of proposed offerings.

 Create a management team to offset any gaps in experience or expertise.

 Raise equity to reduce exposure to interest rate changes, reduce gearing etc.

Given that reasons for failure are often both simple and clear, it should (in theory) be possible to reduce the possibility of failure through prior experience, forethought and effective planning.
Sound Market Analysis is Key to a Sound Business Plan

The Market Analysis
section of a business plan is very difficult to prepare especially for start-ups or established businesses diversifying in new (to them) markets. These difficulties will be compounded, due to an absence of any reliable data or evidence of likely demand, for businesses entering completely new markets or launching radically new offerings. Nonetheless, this section is critical as it underpins the business plan and demonstrates that the promoters have done their homework and know their marketplaces (at least as well as the incumbent players or other new entrants). If this section is unclear, vague or superficial, it begs the question as to whether there might be any real, sustainable demand for the proposed offerings.

Resolutions for Better Business Planning

Here are some suggested resolutions for better business planning applicable to any established business:

Maintain a tight grip on cash flows. For help, see the Checklist for Improving Cash Flow and Cashflow Plan. To get started, circulate the checklist and hold a meeting of key staff to explore the options.

Update (or create) a strategic plan for our business.
For help, see Devising Business Strategies, Developing a Strategic Business Plan and the free Online Strategic Planner. To get started, use the online planner to prepare a first-cut plan as the basis for discussion with senior management.

Compile an updated financial plan or budget. Use the free Online Financial Planner and/or Exl-Plan.
Take time out from day-to-day operations to plan at least one new initiative every month to reduce costs or expand the business. To get going, use a Monthly

Planning Calendar.

Marketing Strategies, Sales Plans & Projections


When preparing a business plan (or a marketing & sales plan), two critical sections stand out - Profiles of Target Markets and Marketing Strategies, Sales Plans & Projections. The latter should build on the market assessment (see tip on Sound market analysis is key to a sound Business Plan). In simple terms, marketing and sales plans should cover the 4Ps - Product, Price, Place and Promotion. The following issues need to be considered:

 How will your business market its products/services and sell them to customers? What are the key market entry/development strategies?

 Indicate plans and forecast costs for marketing, selling, promotion, advertising, representation etc.

 How will your products be presented to customers? Discuss packaging, physical distribution, sales support and product support and forecast the related costs.

 Explain pricing policies and credit terms (be realistic!). What discounts will apply and to whom? Will there be bad debts and what provisions should be made?

 What will be the end-user prices? Assess the competitiveness of your business's offerings in terms of price, quality, features etc. at the level of sales outlets or end-users.

 How will you deal with the competitors? How will they respond? What are the contingency plans in the event of sales targets not being fully realized?

Based on these marketing strategies and plans, you can compile detailed sales (volumes and prices) projections for your various segments and products/services. These projections should be monthly (for at least one year ahead especially if the business is seasonal) and either quarterly (much better) or annual thereafter

Business Strategic Innovation

Strategic Innovation is not characterized by mundane, incremental product extensions, the “me-too” business models of close followers, or band-aids for inefficient processes. It does not consist of simple “facilitated creativity sessions and brainstorming new ideas”. It is not based on the linear principles of traditional strategic planning which extrapolate the past in an attempt to predict the future.

It does not result in “pure blue sky”. Instead, it spans a journey of inquiry and activity – from creative inspiration at the ambiguous “fuzzy front end” through the detailed requirements of successful execution that lead to business impact.]

Strategic Innovation calls for a holistic approach that operates on multiple levels. First, it blends non-traditional and traditional approaches to business strategy, deploying the practices of “Industry Foresight”, “Consumer/Customer Insight” and “Strategic Alignment” as a foundation, and supplementing them with conventional

Consulting models.


Second, it combines two seemingly paradoxical mindsets: expansive, visionary thinking that imaginatively explores long-term possibilities; and pragmatic, down-to-earth implementation activities that lead to short-term, measurable business impact.

How to Improve Cash Flow
Cash flow is the life blood of every business and lack of cash is a much more significant cause of business failure than trading losses. The management and preservation of cash is a priority task which must be performed day in and day out in every business. This task is so routine that its importance is often overlooked. Here are some ways to improve cash flow:

Sales - Become more selective when granting credit.
Costs & Systems - Improve systems for billing and collection.
Credit Management - Generate regular reports on receivable ratios and aging.
Purchasing - Make prompt payments only when worthwhile discounts apply.
Inventory - Sell off or return obsolete/excess inventory.
Investment - Use leasing etc. to gain access to the use of productive assets.

Financing - Use factoring or discounting to accelerate receipts from sales.
For a list of over 30 ways of improving cash flow, visit the Checklist for Improving Cash Flow. Central to any program to improve cash flow is an accounting system to handle inventory, invoicing, receivables and payables. Allied to this is the need for frequently-updated cash flow projections to provide early warnings of possible liquidity problems and a foundation for improvement plans. For more on this, see the paper on Making Cash Flow Forecasts and download and try the Cashflow Plan software tools for making rolling 12-month forecasts and creating cash flow improvement plans

How to Wrap Up your Business Plan

Once you have completed the main parts of your business plan, insert a section entitled "Conclusion" and use it to wrap up your plan and to leave the reader with a warm and positive view of your business and its plans. Briefly, review what the business does and expects to achieve. Indicate why it will succeed and why it should be supported by investors etc. Be very positive and confident to encourage favorable reactions and draw on some of the strengths and opportunities identified in earlier parts of the plan dealing dealing with Mission, SWOTs, Strategies etc.


Confine your Conclusion to a few carefully-drafted paragraphs and write it once the plan is almost complete. At this stage, get someone to read a near-final draft plan to check that it makes good business sense reads well and is clearly presented. Ideally, that "someone" should be a detached, independent person involved in business with experience of your industry and/or business planning. Hopefully, they will be able to see "the wood from the trees" better than you can. Don't be resentful of any criticism - use it to improve the next draft. If your plan is lengthy or important, anticipate several drafts.


Key questions you should be asking yourself at this wrap up stage include:

 Is the plan nicely presented - bound, page numbered etc.?
 Has the plan been spell checked in its final form?
 Is the plan's length appropriate to its purpose?
 Have the business's (funding) needs been clearly stated?
 Does the plan's summary stimulate interest?
 Have all key questions been anticipated?
 What likely objections remain unresolved?
 Will the plan provoke the desired responses?

When Planning a Business make Explicit Strategic Statements

When planning a business, be clear and assertive about the strategies to be followed. Don't fudge or say "On the one hand ...... and on the other hand .....". If sound groundwork has been done on the background issues relating to the business, market and SWOTS etc., many key strategies will suggest themselves. You can weave these together into explicit strategic statement(s) of intent. For example:
Any Inn’s central objective is to become a full-line supplier. It will reduce its cost base through introducing new processes as result of licensing-in technology in parallel with broadening its distribution activities financed by retained profits and external debt.

Our aim is not to encourage planning by words but to illustrate the types of issues that might be considered when formulating explicit strategies. These can be applied equally to start-ups and established businesses. Of course, the big distinction is that the start-up is building strategies from scratch without the benefits of any market position, momentum or pre-existing strategies.

Any selected suite of strategies must be integrated and internally consistent, and in-line with the business's broader vision, mission and objectives (see Developing a Strategic Business Plan). There is little point in a business claiming to be technologically advanced if its R&D spend is sub-critical, or aspiring to become a leading brand if it has neither products, nor funds nor distribution to ensure this could happen.

Strategic statements can be defined as broad indicators of the direction(s) in which a business should be driven in order to fulfill its vision/mission while taking realistic account of its resources, constraints and opportunities. They also serve as the link between the business's objective and actions plans and should result in a series of integrated sub-strategies and action programs with goals, budgets, and timetables.

The latter can be most effective when linked to specific functional areas within the business e.g. sales, marketing, operations and so on. Limit the number of sub-strategic (tactical) programs to what can be realistically achieved within a realistic time frame and, if necessary, prioritize them. It is possible that just one strategy is needed for each of the business's main main functional areas.

Stating Your Funding Requirements & Proposals

Having made great progress with writing your business plan and crunching the financials, you may identify a significant funding need that cannot be bridged from your own resources (and those of your relatives, friends, colleagues, credit cards, local bank manager and so on) or from the business's cash flow. Consequently, you will need to raise external finance in the form of equity or loans or an equity/loan combination. When writing your plan, devote a short main section (immediately after the financial section) to present your needs and proposals. Here are some suggestions:

 To assess funding requirements, compile your projections without any external funding and take note of the peak cash deficit and its timing. Your total funding requirement is likely to correspond to this deficit. It should be injected (in one or more trenches) ahead of being required so as to eliminate (or minimize) deficits and perhaps create cash cushions. Analysis of projected financial ratios (debt/equity, interest cover and current asset) will help determine the optimal mix of debt and equity.

 When assessing funding needs in #1 above, you should plan to finance the "most likely" case, or even "worst" case, rather than for the "best" case as revealed by sensitivity analysis. Whilst the "best" case may show the smallest funding need, it may be unattainable due to the inevitability of some aspect of the double (costs), double (time) or half (revenues) rule.

 Summarize and tabulate your funding requirements. Indicate planned uses, possible sources and forms (equity, loans, grants, credit etc.), likely timing, security offered and desired terms. Mention any conditional or firm funding commitments already secured. For the benefit of prospective investors, indicate the likely equity funding required; range of the equity stakes on offer; exit routes (IPO, trade sale, buy-back etc.); board representation; and make a stab at the projected returns on their investment.

 If presenting funding proposals, bear in mind the golden rule - he who has the gold makes all the rules. If valuing your business, be realistic and base it on more than one method of valuation e.g. net asset value, price/earnings ratio, capitalization/revenue ratio, industry yardsticks and so on. Take account of market sentiment/conditions, "going rates", maturity of the business and degree of risk associated with its plans.

 Restrict this section of your business plan to less than one page. Keep it factual and avoid any "over-the-top" hyping of your business as the greatest investment ever!

 If planning to raise equity from venture capital or "angel" sources, allow adequate time to raise it. Depending on the amount needed and track record of the promoters/business, this may take several months and tie up significant management resources throughout - brace you for several re-drafts of the business plan and financials.

Of course, you may wish to withhold specific funding terms until you have met possible investors or lenders face-to-face and heard their initial reactions. In this case, this section would be confined to a description of funding needs and possible uses, sources and forms.

Competitive Strategies


What It Takes To Become a Market Leader?
The market leader is dominant in its industry and has substantial market share. If you want to lead the market, you must be the industry leader in establishing an innovation-friendly organization, developing new business models and new products or services

You must be on the cutting edge of new technologies and innovative business processes. Your customer value proposition must offer a superior solution to a customers' problem, and your product must be well differentiated.

Why Process Innovation?

Process innovations increase bottom-line profitability, reduce costs, improve efficiency, improve productivity, and increase employee job satisfaction. They also deliver enhanced product or service value to the customer.


Focus Areas


Process innovations focus on building an adaptive business process management system (BPMS). For manufacturing companies, process innovation include such things as integrating new production methods and technologies that lead to improved efficiency, quality, or time-to-market, and services that are sold with those products. For service companies, process innovations enable them to introduce "front office" customer service improvements and add new services
New Third Wave of Business Process Management (BPM)
Enterprise-wide business process management (EBPM), the third-wave of business process management and new business process management systems (BPMS) are expected to transform the way companies conceive, build and operate automated systems. Its methods transform the traditional functional mindset of corporate executives and employees and help

Companies develop the capabilities they need to fully manage their processes. The innovation is in the end-to-end way processes are presented and the way technologies interact with them. This unified framework provides an opportunity to return to a more centralized model of computing in order to achieve process coherence across the business. "The radical breakthrough is that in the third wave, business processes are directly and immediately executable - no software development needed!".

The Essence of the BPM Innovation

The essence of the enterprises-wide business process management (EBPM) innovation is that, "based of the mathematics, we now understand data, procedure, workflow and distributed communication not as apples, oranges, and cherries, but a one new business "information type" (what technologists call an "abstract data type") – the business process. The recognition of this new fundamental building block is profound, for each element in a complete business process (the inputs, the outputs, the participants, the activities and the calculations) can now be expressed in a form where every facet and feature can be understood in the context of its use, its purpose and its role in decision making. This problem-solving paradigm can therefore provide a single basis not only to express any process, but as the basis for a wide variety of process management systems and process-aware tools and services

Holistic, Multidisciplinary Framework

The framework combines non-traditional, creative approaches to business innovation with conventional strategy development models. It brings together perspectives from several disciplines: the non-traditional approaches to innovation found in the business creativity movement; traditional strategy consulting; the new product development perspective of industrial design firms; qualitative consumer/customer research; futures research found in think tanks and traditional scenario planning; and organizational development (OD) practices that examine the effectiveness of an organization's culture, processes and structures

The framework consists of a cohesive set of practices that inspire imaginative teams to look beyond the obvious, explore a broad range of possibilities, identify significant opportunities, make informed decisions about the most promising paths to pursue, create a shared vision for growth, define pragmatic action plans that “bridge from the future back to the present” and align the organization around the requirements for success.

Strategic Innovation takes the road less traveled
– it challenges an organization to look beyond its established business boundaries and mental models and to participate in an open-minded, creative exploration of the realm of possibilities.
Some organizations may feel that seeking breakthroughs is too grandiose a goal, and that they would be content with “simply growing the business”. Experience shows, however, that focusing on the short-term typically yields only short-term results – while teams aspiring to seek significant breakthroughs will both identify “big ideas” and also generates closer-in, incremental ideas

When Writing your Business Plan?

Twelve things to do when writing your business plan:
 Create a framework for the plan e.g. table of contents.
 Identify possible appendices, attachments etc.
 Estimate page lengths for each key section.
 List main issues and topics to be covered within key sections.
 Assign work programs based on the framework and lists.
 Draft all key sections in a logical sequence.
 Check the preliminary draft for completeness and plug gaps.
 Stand back and take a detached overview of the draft.
 Let an outsider or adviser critique the latest draft.
 Redraft, fine tune and spell check.
 Write the executive summary and plan's conclusion.
 Get an independent assessment of the final draft

Ideal Length of a Business Plan


What is the ideal page length of a business plan? Well, what is the length of a piece of string? The answer really depends on the purpose and scope of the plan - are we talking about a basic or comprehensive plan. See the tip below on Decide on your type of Business Plan at the Outset.

Analysis of findings from an ongoing survey about business plans by Plan Ware indicates that the main parts (i.e. the body of plan excluding appendices etc.) of many basic plans are under ten pages long whereas comprehensive plans are often 10-25 pages long. More specifically, the analysis found that almost half of all comprehensive plans were at least 26 pages long as compared with just one-tenth of basic plans

How to Assess New Business Ideas:


Having built up a moderate list of new business ideas, these must be evaluated so that a short-list of preferred options with the greatest potential and lowest risk can be assessed in greater depth.
Once your short-list has been developed, you will need to start devoting substantial time to assessment, research, development and planning. For a start, you could pursue the following tasks:

 Discuss products/services with prospective customers
 Assess the market using desk & field research
 Analyze your competition
 Consider possible start-up strategies
 Set ball-park targets and prepare first-cut financial projections
 Prepare a simple action plan
 Critically examine ideas from all angles

What is Strategy Innovation?


The innovation portfolio provides visibility that allows your firm pace the introduction of new products and services. You should balance the introduction of revolutionary products with incremental improvements in others so as to maintain a steady flow. By having a comprehensive view of your initiatives over time, you can avoid either overwhelming or underwhelming the marketplace

Options available to market leader:


 Creating New Market Niches
 Developing new-to-the-world products
 Radical innovation
 Innovative business models
 Fast company
 Expanding Your Existing Market
 Finding new uses of a product
 Finding new uses of a product
 Finding more usage on each use occasion
 Targeting one of more competitors
 Protecting Your Existing Market Share
 Improving your products
 Improving distribution effectiveness
 Improving your services
 Reducing costs

Traditional Strategy versus Strategic Innovation:


Traditional approaches


 Adopt a "present to future" orientation – takes today as a starting point
 Assumes a rule-maker/taker (defensive/follower) posture
 Accepts established business boundaries / product categories
 Focus on incremental innovation
 Follow traditional, linear business planning models
 Seek input from obvious, traditional sources
 Are technology-driven (seek consumer satisfaction)
 Seek articulated customer needs
 May have a "one-size-fits-all" organizational model

Strategic Innovation approach

 Starts with the end in mind" – identifies long-term opportunities and then "bridges back to the present"

 Assumes a rule-breaker (revolutionary) posture

 Seeks breakthrough, disruptive innovation – while continuing to build the core

 May experiment with entrepreneurial "new venture" or other organizational structures

 Seeks to create new competitive space / playing fields

 Marries process discipline with creative inspiration

 Seeks inspiration from unconventional sources

 Seeks unarticulated customer needs

 Is consumer-inspired (seeks consumer delight)